Sponsored Video – Look, Don’t Touch
The remote control just got a whole let sexier! What’s better than losing the cord? Losing the whole remote control!
I can remember the days, way back in the 80′s (sadly that is no longer said with sarcasm) when we had one TV and we had to huddle around it to watch whatever we “agreed” upon. And, man, I am here today, despite the great Dukes of Hazzard / Dallas Conflict of 1982 . . . I still have the scar from when my sister hurled the wired remote control at my head. I wish I could tell you that I wasn’t battling for the Dukes of Hazzard, but I would be lying. It wasn’t until 1993′s magically lyrical Dazzey Duks by Duice that I realized why I loved that show so much, sure it had great car stunts, but Catherine ‘Daisy Duke’ Bach was why I would don my Underoos and fight my family to scroll that wheel on the right up one notch . . . it sure as hell wasn’t because of the epic plot lines or terrific story-telling and well-developed characters of Hazzard county.
So, we are here now, past all the trials and tribulations from yesteryear – we are more civilized, and we are spoiled, thanks to great minds . . . no doubt warriors with their own scars from their own prime-time battles and remote wielding siblings. So, now we have more TVs, more channels, DVR, Blu-Ray, Twitter, Facebook, Smart phones . . . and Samsung comes along with their very own SmartTV – forever destroying the past concept of the first series of “Lazy Bones” remote controls. Now, WE are the remote, but instead of having to get off our butts, Samsung has cleverly used a very famous butt to display their goods. And, just like the disclaimer says, Look, Don’t Touch . . . because you don’t need to click anything. To me, a guy who is still amazed at the toaster oven, this new technology is like magic . . . I don’t need to know how it works, but I am excited to see it . . . and that aforementioned butt in action! And, ladies, fret not, they added a little spice to entice you to check out the video as well. Those clever folks at Samsung!
But, all this makes me wonder what types of interfaces our kids will be playing with when they are older. No doubt they will FINALLY have those hover cars we have been hearing about for decades . . . they are so lucky! I mean, I heard some guy already found a way to graft his smart phone into his arm. That is a bit extreme, so if you want to take a step into the future, why not check out the video below and see what it is all about? Like I said, there is something nice for the lads and lasses.
Incidentally, Neil Dawson, the founding executive creative director, BETC London, said “We filmed this with RSA in a big ‘Blake Edwards’ style caper film. We cast a motley collection of fellas in Buenos Aires and flew in a top model from LA to be our fantasy woman. I love my job.” I bet you do, Neil, I bet you do . . . I watched the behind the scenes wherein his love for his job is easy to see.
This is a sponsored editorial for Samsung Smart TV.
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